Be careful when using backlinks and link exchange though. It's a thing of the past. It might be good for marketing to get your links out there, but don't expect a great improvement in your site's ranking. If someone knows more feel free to correct me if I'm wrong, but it's just what I got from various sources (don't have any bookmarked so I can't quote them). As I understand it you may get penalized for a backlink, especially depending on the ranking of the page you are linking with.


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