Re: Excel; some sort of licensing?
Forget technology. If you're providing data in a usable form (even if the intended use is only within your own application), then it's available to whoever physically has access to it. All you have at your disposal is a licensing agreement, and you want to be very careful writing that -- you've already told us that you're granting permission to re-use the data and to create substantially similar derivative works. I see body and feet in the picture, but there aren't many legs to stand on. Honestly, pricing this as though it was a purchase of an instance of the data (and reserving the right to use the data elsewhere yourself) rather than merely the right to use the data is the only way to go. If the data themselves are your value, then doing this as a service (web service or web app) and providing the summary analyses only is the only way you're going to be able to maintain sole ownership of the data.
“Beware of bugs in the above code; I have only proved it correct, not tried it.” --Donald Knuth
"It was as if its architects were given a perfectly good hammer and gleefully replied, 'neat! With this hammer, we can build a tool that can pound in nails.'" -- Alex Papadimoulis (on TheDailyWTF.com)