I have to say this is all well and interesting but the real key (might have been said before) is who is using what. Google has to bring some big time features to lure the first 100 million or so users from facebook but after that if its good people will go with them if their friends are using it. The problem google faces is it is late in the game so it needs to get people to switch rather than join which is in my mind quite a bit more of a chalenge. Buzz was terrible and was part of gmail so it was more like an upgraded email thing rather than a social network.


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