heres a simple tip that people overlook believe it or not -- meta
I have seen so many sites that SPAM their keywords like
http://swapselltrade.com/ does (see bottom)
Now if you use your meta keywords and meta descrptions correctly and use your keywords in your text - i might get in trouble for this -- check out vstore.ca read their page and get a feeling of what they are offering... now read it again and notice how they can incorporate keywords into thier website....look around and you will find theese words over and over again!
now in google if you search for many of these tersm you will find them....
be sure to look at the title bar.....very appropriate....
Sure hope this helps!!